New music, new medium. Mike Hough.

29 Jan

Star in the Making

How can you grab fame in The Teenies? All the self respecting talent scouts have given up on open mike nights, and posting a tape is so last century. TV talent shows are the most obvious way. 18 year old Mike Hough however doesn’t want to do the obvious. He knows the internet has a wealth of talent ripe for the picking, so he’s trying to be the best of the bunch.

Mike Hough started with the same X Factor aspirations, and tried out for the show in 2007 but when he didn’t manage to get through to the live shows it sparked a change in him. “At first I took it to heart, and for a while although I didn’t stop singing my heart wasn’t as full as it was before.”

After two years of working a tedious nine-to-five, Dagenhamite Mike realised he had to make sacrifices for the most important thing in his life – music. “I handed my notice in. Since I quit work I’ve struggled, I’ve had no money, no other jobs, and I’ve been forced to sign on but I can’t complain because I’m doing it for my music, and ‘cause I’m not at work, I am always in the studio.”

Mike decided to flip the X Factor formula around – he tried out again in 2009, but with a different aspiration. “I really just wanted the recognition! I know how it feels not to get through, and I didn’t want to feel like that again. I just wanted my audition to be shown on TV, and it was!”

YouTube was what turned r’n’b singer Mike Hough’s fortunes around. He started putting his music videos and ‘vlogs’ online in 2007 and after the extra exposure he has had a total of 1,000,000 views and now a management deal. Mike said: “Before, if a record label wanted to find new talent they’d go to an open mike night, but now they are just looking on YouTube. It’s so obvious!”

So obvious in fact that as Mike’s YouTube views pile up, so do the amount of raving fans and the record deals he has been offered. “I have a massive fan base; I’ve had a girl ask if she can have my name tattooed on her body. There are people sending pictures of themselves wearing I love Mike Hough t-shirts.

“It’s mad but the more the labels see things like that, without any promotion it shows them I have something special to offer.”

The evolution of an artist is something that should not be fabricated. “Simon Cowell can change their body and their mind however he wants, and yes, all of the X Factor Winners have had a number one, but that’s not the way I want to make it. I don’t want to win through a talent show, I want to do it myself and win the original, hard way.”

Mike said: “The harder you work, the quicker it will come, the faster you will reach your dream. The struggle is a drive.” Like Iyaz, Owl City and Justin Bieber – Michael Hough will be the next thing to leak from the internet into the mainstream.

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2 Responses to “New music, new medium. Mike Hough.”

  1. Kai Karim February 9, 2010 at 4:11 pm #

    Your blog, your posts, your style of writing is amazing. I discovered this when searching Word Press for Lalah Hathaway and after you came up in the results had a peek. I’ve no idea how old you are, where from etc, yet you have such passion in your writing and the subjects you cover are varied and interesting.

    You’ve got me hooked for more and favourite your page too.

    Kai.

  2. Lalah-Simone Springer February 9, 2010 at 11:53 pm #

    Thanks so much Kai!

    I was named after Lalah Hathaway actually, maybe I’ll do a piece on her in future. My blog is only just starting up – I plan to put a lot more on here soon, so check back!

    Lalah

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